The Atlantic reminds us that the two-hour ad is a much bigger success than the product.
Here’s to praying: “General Motors is hoping its wide-ranging promotional deal with the big-screen Transformers movie will turn around sales woes.” That’s according the Associated Press. In 2007. Oh no.
GM supplied 65 cars for the sequel, and has run some cross-promotional advertising. But film executives have said that the company’s bankruptcy has been what people in both industries know as a “drag.” Tie-in campaigns are supposed to be a boon to film revenues, and GM has been forced to scale back on its Tranformers ads, on account of it having no money.
If they made a car that transformed into a colossal robot it would be a selling point for a product that has few to speak of.
Like Kaus, I’m skeptical of but intrigued by this story which casts GM V.P. Bob Lutz in the role of Catherine the Great on her Imperial Tour. It’s just crazy enough to be true.
